Have you ever noticed your Tiktok ads performing well and all of a sudden, it slowly stops. The ads performance gets worse and worse.
There are different reasons this can happen. For example; if you are not scaling your Tiktok ads.
We are going to be discussing another common reason why this is happening. That’s when your ads creatives is dying out. This is also called ads fatigue.
Creatives often die out. The simple fix to this problem is to keep cycling creatives, you can switch up the sequence of the clips and change some variables such as the sound, texts etc.
As social media users, people see ads everyday. The first time your ad creative is seen, if it’s engaging, people want to watch the creative, however when they see that same ad creative, over and over again, they become familiar with it and quickly scroll past it.
That’s is why it’s good to get new creatives occasionally, if your outsourcing your creatives production to sites like ad sellr or ecomviral, that can get really expensive to keep making new ads.
To keep prices on the low you can re-edict your existing creatives using video apps like canva.
If you have the product in-hand you can shoot the video by yourself and edit it. You can also outsource the video creation to mini influencers on Tiktok creators marketplace.
Creators on Tiktok creators marketplace have rates starting from $10 and a minimum of 10k followers. They also post the creatives on their tiktok page which helps create awareness and even sales on your store.
You can also use filters to narrow down which creator you want to work with based on their location, audience demographics or engagement.
Using new or cycling creatives occasionally can help boost tiktok ads performance.
