Tiktok ads and testing phase; 10 tips to keep in mind!

You can test many different setups, different number of ads groups or ad sets but the most important thing is your product, offer, landing page and creatives and to understand your metrics which is an inductor of how your ads are performing. For example; 

CPM means cost per thousand views. That’s how much Tik Tok charges you every 1000 views your ads get.

CPC means Cost per Click. That is how much Tiktok charges you every time someone clicks on your ads.

CTR means Click Through Rate. That is the percentage of clicks you get to your site compared to the number of views.

It’s usually a good indicator if Tiktok is charging you a  low CPM and your CTR is good.

However it’s very important that your landing page, product and offer is great. If you have a marketable product, a convincing landing page and a good offer, people will be more likely to purchase from you!

If your Tiktok  ads performance is dropping. There could be many reasons that are happening but one of them could be ad fatigue!

That means that your ads have been shown many times to the same audience that they have become tired of seeing your ads.

This results in your ads getting lesser views, lesser CTR and high CPM.

If you are struggling with keeping your ads performance consistent. you can try;

1. Turning on automated ad creative optimization 

2. Create an entire new campaign (including new adgroups) rather than duplicating existing ad groups into a new campaign that seems to help as well.

If you upload your ad creative on Tiktok user account, you could see how the creative performs organically before boosting it.

More so, comments, likes, shares, follows and other engagements made on that post remains on the post.

Promoting your Tiktok posts means that while you are running ads, you are essentially promoting your Tiktok account at the same time.

On the other hand, uploading a video directly on Tiktok ad manager and promoting it, means you can start running ads much more quickly even if you don’t have a Tiktok account!

People are more likely to watch organic content compared to ads.

So if you want your creative to appear more like a User Generated Content (UGC) than an ad, then it’s best to edit your ad creatives with the built in Tiktok video editor.

1-3 times per day is a good number of times to post on Tiktok and grow your Tiktok account organically!

It’s important to be consistent and try not to post so many times at a time. For example posting more than 20 times in 30 minutes on a new Tiktok account could trigger the Tiktok algorithm to think you are a bot and shadow your Tiktok Account!

UGC ads are simply “User Generated Content” ads. It means it appears more like a user promoting a product (for example user review, user reaction or comparison).

UGC creative often looks organic and shot off the phone and not like a cinematic TV commercial. You can order UGC ads.

There are a lot of services online to order UGC creatives but the best and cheapest way to order UGC creatives is using the Tiktok Creator marketplace.

On TCM you can find Tiktok creators with a minimum of 10K followers, you can find prices for as low as $10, you can filter the Creator to choose a Creator that produces content in your industry with an audience that falls within your target demographic and interest. 

You do not only get the UGC content, Creators also the content on their Tiktok account as well! So, you reap the benefit of promoting your product to the Creators audience!

If you want to learn more about how to use TMC to order UGC content and influential marketing then check our full tutorials on  Tiktok influential marketing! 

To know which ad creatives will perform better on Tiktok ads, you can post your creative on Tiktok user account and see which creative will get the most views organically. i.e which creative gets the most likes, follows, clicks and other engagements. 

If a creative performs well organically, it most likely will perform great when promoted as ads!

You can also use **Pipi  ads** to spy on other Tiktok ads creatives and see which ads running on Tiktok are performing well! 

You can learn a lot by spying on other people’s ads creatives and how they are performing!

If you want to be able to look inside your Tiktok ads manager and see what part of the ad is getting people to click;

Edit your column to show view content and ensure your pixel is setup to track it!

Good CTR means your advertising is good but the customers aren’t converting once they see your landing page and offer.

So, if your getting good CTR and no conversion, you should optimize your landing page and offer first!

Sometimes Tiktok ads can take longer than 24 hours to be approved, especially if the Tiktok ad account is new. Be patient or resubmit the Tiktok ads for review.

Yes, Conversion rate can drop when you send users to a collection page instead of a product landing page.

The shorter the distance or number of clicks it takes people to click on your ad, get to your store and get to purchase your product, the better!

It’s better to target a broad number of audience inorder to give Tiktok algorithm more data to work with! 

So, go broad and turn on Auto targeting instead of narrowing your ads with interest targeting! Nevertheless, You can target based on Location.

It’s better to use your own video! using other people’s creatives to promote your product without their authorization means that you’re infringing in their copyright!

It’s possible to face a DMCA takedown notice or even a lawsuit if you’re infringing on other people’s copyright.

Aside from obvious Copyright issues, there is the issue of ad fatigue. If a video has been seen multiple times by the same audience, people get tired from seeing that video.

Ad fatigue reduces ad performance such as the video click through rate. 

If you are using someone else creatively which they have overly promoted. You might experience a low ad performance.