Influential marketing is for a Dropshipping store and ecommerce Business!
It’s no brainer that influential marketing is great for any Business at all!
In this Article, we are going to show you the easy and effective way to scale your e-commerce website with influential marketing on Tiktok! Let’s get right into it!
What is influential marketing?
Influential marketing is a type of marketing that involves using popular people to create content that promotes your goals to their Audience.
Now, in the ecommerce social media space, an e-commerce brand can use a Content Creates who has a good number of audience to promote their product!
There are influential people with a massive amount of followers like Soccer players, popular comedians, musicians, actors etc!
To get influencers like this with millions of followers can be really expensive especially for a start up e-commerce or any e-commerce that want to promote their brand on a small Budget.
Influential marketing, possible and carry on effectively even with a small budget using micro influencers.
The term “micro influencers” refers to influencers with a good number of Audience but a smaller audience size compared to Influencers with millions of followers.
For example; a Tiktok content creator with a following of 10k-50k may be considered a micro influencer.
Why does influencer marketing using micro influencers work?
Most micro influencers have a targeted audience which brands can lîverage to promote their offer to the best possible audience
For example if an influencer is creating content about beauty and Fashion, it’s no brainer that an ecommerce brand selling wigs or makeup kits will more effectively partner with the Beauty Influencer.
How does Tiktok Creator Marketplace work?
Tiktok Creator marketplace is a Tiktok platform that brings Tiktok Content Creator and Brands together.
Brands can search Tiktok Content Creators to see their rates, followers, Audience demographics, engagement metrics, location and more details.
On Tiktok Creator marketplace Brands can find Content Creators with a minimum of 10k following and pay as low as $10.
Content Creators can set their rates from $10 to thousand of dollars depending on the Creator.
You can sign up on Tiktok Creator Marketplace. After signing up you’ll be required to verify your Business.
To verify your Business on Tiktok Creator Marketplace, you will be required to provide your Legal Business name, Business verification ID (like your Business registration number, Tax number, Business license number or other ID that shows that you are a legal Business) and your Business phone number.
It’s optional to provide the name of your Business Legal Representative and official Business website.
Tiktok will verify your Business details within 24 hours and approve or decline it. If your details are correct, you’ll most likely be approved.
Once approved, Tiktok will require you to provide your Task details, once done, you will be able to collaborate with Creator on the “Tiktok Creator Marketplace”.
Tiktok provides analytics reports for your influential marketing campaign! You will be able to see a detailed report of how your influential marketing campaign is performing!
Why Tiktok Creator marketplace is the easy way to target ads in the US/UK/EU!
Currently, Tiktok does not have any official country restrictions for eligibility of Brands to join the Tiktok Creator marketplace and it allows Brands to work with Creators in 24 Countries.
This means that brands can target ads on tiktok in 24 countries including the US, UK, Canada and EU by collaborating with Creators on Tiktok Creator Marketplace.
Why use Tiktok Creators marketplace for Influential marketing to scale your e-commerce store
Here are some solid reasons why we recommend using Tiktok Creator marketplace to find Influencers to promote your products and scale your e-commerce store.
- Get UGC Content;
collaborating with Creators on Tiktok Creators marketplace means that they create content to promote your brand which gives you access to user generated content.
- Get targeted audience;
most creators have targeted the audience for whom they create content.
On Tiktok Creators marketplace, you can also filter the Creators to collaborate with based on their audience demographics and engagement metrics.
- Build Brand awareness and trust;
Having Creators spread the word about your brand to their audience builds your brand awareness and trust.
People believe it more when a third party is speaking positively about a brand compared to the brand promoting itself.
- Get detailed analytic;
On Tiktok Creators marketplace when you collaborate Creators, Tiktok give you a report of your Influential marketing performance.
- It’s affordable;
On Tiktok Influencer marketplace, it’s affordable to work with micro Influencers to promote your brand.
You can find micro Influencers with 10k or more following for collaboration rate starting from $10