If you are running ads on Tiktok, you may be looking for a sign to know when to kill your product and test another one? Let’s show you the sign!
Imagine you are on the first day of testing your product, you get lots of website visits but no sales. Why are you not getting any sales? Is the product bad? Do you need to kill the product and test another ?
You don’t have to kill the product when you are on the first day of testing and have seen no sales.
What you’d need to do first, is to test other variables. For example; the ad targeting option, creatives, ensure the check out is working fine etc
We have covered how you can test other variables in the Article here.
We recommend testing other variables first before killing the product.
This is because when you change the products, you may need to redesign your store or landing page, change the url and even sometimes the domain name of your store.
There are two signs to kill a product;
- you have texted other variables and yet no sales, then kill the product.
- If the campaign spends $50 + with no sales in the conversion campaign then you should kill the product.
Exception to sign 2;
The idea here is, if you have to spend $50+ to drive a sale to your store and you add up the ad cost, other expenses, the cost of the product minus your retail price of the product. Will you still be profitable? if you increase the retail price? Will the offer still be competitive? if the answer to the above two questions is “No” then kill the product.
So, this leaves us with an exception, if the answer to the above question is “yes”. then it could be worth still testing the product.
For example if your product is a luxury brand.
You may ask, what if the product is cheap and the margin is only $2, should I kill the product after running a $3 campaign. The answer is “No”.
Many people can afford to buy cheap products and you make profits by selling high volume but few people can afford to buy luxury brands.
So, it still makes sense to run ads up to a $50+ campaign and test your variables before deciding to kill the product.
When you are running you campaign for up to $50+, you are building momentum, your pixel is learning the right audience for your store, your creating awareness as people view your ads and you are getting analytics, that helps you test variable and optimize your ads for better performance.
