There are different Tiktok ads testing strategies on the internet and we have tried a number of them but one that seems to work 9 out of 10 times.
It is the Tiktok testing strategy which was first published by a Youtuber called AC hampton and here is a break down of this strategy.
Step 1
Top up Tiktok ad balance with at least a minimum of $100.
Tiktok will pause your ads once you’ve spent all your balance, so watch your balance to ensure that you top it up as necessary.
Step 2
Create 3 ad groups (each having 2 ads with 2 unique creatives respectively)
Each of the ad should;
- Target a broad audience of age 18 to 55+, all genders and the countries where you want to sale your product.
- Have a daily budget of $40
- Have a caption that is not salesy. Avoid putting things like free shipping, 80% off etc. keep it short, fun and simple. Use a personal avatar. That is a person’s profile selfie and not a company’s logo, to make the ad appear like it’s been run from a personal account and not a Business Account.
To make creating these ad groups faster. You can create the first ad group, having two ads with two unique creatives respectively then duplicate the first ad group x 2. Change the Creatives in the duplicated ad groups to unique Creatives.
Step 3
Duplicate the 3 ad groups x 2
Do not change anything else.
Now you have a total of = 9 ad groups and 6 unique creatives
Step 4
Apply the $5 dollar rule. which means kill any ad that spends up to $5 and get the following metrics;
more than $1 Cost per click (CPC)
less than 2.5% Click through rate (CTR)
more than $6 Cost per thousand impression (CPM)
The steps above will help you test quickly and find the best performing ads.
What do you do if you have the right metrics but have no sales? We answered that in this Article.
After finding the best performing ads, what next, how do you know it’s time to scale your ads? Check out our Tiktok ads scaling strategy.
