There are copyright issues involved with using some else content to run ads without their permission.
For example, they can file a DMCA Take down notice against you.
Other than the copyright infringement issues, assuming you got the permission of the content owner to use their video. There are also technical issues with Tiktok ad performance.
Tiktok is a platform that is known to favour fresh content. This includes fresh ad creatives.
Although Tiktok has not officially admitted to promoting fresh creatives over already existing creatives however, many Tiktok advertisers that we have spoken to agree that Tiktok ads appear to favour fresh creatives.
It can be difficult and expensive to constantly produce fresh creatives. How does Tiktok track fresh creatives? Is there a way around this technicality?
Fortunately there is. It’s called changing metadata and changing the hue of the creative.
Changing metadata is also called meta refreshing.
How do you meta refresh Tiktok videos?
Metadata describes video specifics like video name, type, language, release date, genre, etc
You can use Unit Conveter tool to meta refresh creatives.
Tiktok is able to read metadatea of videos on its platform. Tiktok can track identical metadata and therefore knows when a video has previously been published on Tiktok.
Tiktok uses metadata to identify videos that aren’t fresh and already exist on Tiktok.
When you meta refresh, you change the metadata such as video description, video name, type, language, release date, genre etc
This way apps that read video metadata such as Tiktok, Youtube etc will see a new meta data and be tricked into viewing the video as fresh.
How to change the hue of Tiktok video creative
To change the hue of video creatives, use filters to slightly change the color scheme of the video. You can also change the colour of some elements on the video.
You can use a video editor app such as Canva to do this.
If you are new to Canva, we recommend taking our free Canva mini tutorial course, which shows you how to use Canva for logo, photo, graphic and video editing.
Re-edict the video, change the hue of the video using a video editor app such as Canva, and refresh the metadata of the video.
You might be running Tiktok ads and notice that your ad creatives are getting rejected meanwhile someone else is completely copying and using dane creatives to run ads on Tiktok.
We don’t have the full answer to do this. We say sheer luck but other than luck, we have observed that it is possible to re-use a ripped content with some adjustments such as metarefreshing and changing the hue of the video.