In this Article, we are going to be talking about a tiktok ads scaling strategy that we have tested and every single time we tested it it worked. So, we would be sharing our tiktok ads scaling strategy and hope it works for you as well.
Before going into our Tiktok ad strategy which is simple and easy to implement, let’s understand why it’s important to scale Tiktok ads.
Advertisers often notice a drop in performance and conversion of their ads at some point. This means everything is working great until it isn’t working anymore.
While there may be other reasons your ads drop in performance, in most cases, it could be because you aren’t scaling your ads.
So, when should you start calling your Tiktok ads?
How do you know when to scale your Tiktok ads
If you have been running Tiktok ads and have gotten sales profitably and you’re wondering if you should start scaling your ads,
here is how to know when you should start scaling ads;
If your ads are profitable, don’t believe it at first, also don’t modify your ads, we recommend keeping your ads for 3-5 days. if you are still profitable then scale your ads.
If you are not profitable but getting a few consistent sales daily and teetering on the break even point, we recommend duplicating ad groups and testing different bidding and video creatives to increase sales.
Before scaling we recommend ensuring that your Cost per click (CPC) Is low, that’s less than $1 and your Cost per thousand impression (CPM) is low, that is less than $6. This is because when you start scaling, CPC and CPM usually increase.
The key point is to wait until you are consistently profitable and have low CPC and CPM before scaling your ads.
Tiktok scaling strategy
Our Tiktok ads strategy is simple; create new campaigns everyday and keep the old good ones running.
This strategy works and it’s easy to test it out even with Tiktok organic marketing.
The way tiktok algorithm works, when you make a new post (either an organic Tiktok user account post or a campaign on Tiktok ads manager), the post reaches more and more people until it dies down and doesn’t reach more people rapidly as it did when it was initially posted.
The point here is Tiktok ads campaign dies down at some point and becomes less efficient as when it was first launched.
So to scale our Tiktok ads, we launch a new campaign everyday and only keep the old good campaigns running.
You can re-use the same ad creatives as-is or re-edit the ad creatives for the new campaign. You can also duplicate and re-launch a new campaign or use a different creative entirely for the new campaign. it’s up to you.
However, keep the offer, audience targeting options and destination url the same. Also, use the same pixel and ad account, so as not to restart the Tiktok ads learning phase.
This Tiktok scaling strategy is simple to implement and generally effective.
