Facebook ads and budget spending; 4 things to know
In this tutorial, we are going to answer some of the most common questions advertisers ask when they start running ads and their budget isn’t spending as anticipated.
If you’ve noticed that your Facebook ads is not spending its budget or spending too slowly. It could be a number of possible reasons, most common are;
You may notice your Facebook ads taking too long to review. You might also begin to get worried about this.
We understand the energy and excitement that comes with publishing your ads (especially your first for a newly launched e-commerce store).
We understand the anticipation of wanting to see those ads spend and your business blossom. We have been there. Actually several times! it’s get frustrating when your ads are stuck too long on review but you just have to be patient.
Facebook usually reviews ads within 24 hours. In not more than 24 hours, you should know the fate of your ads, whether they are approved or rejected.
In most cases, Facebook approves ads. if unfortunately it becomes rejected, submit a new ads and ensure that it follows Facebook’s ads policy.
Setting your Facebook ads goal for conversion can make your budget spend slowly if you are running ads for a new store that hasn’t made any or a good number of sales.
When you optimize for conversion, you are basically telling Facebook to show your ads to people who are more likely to make purchases. If Facebook does not have enough data to even understand who your ideal customers are, Facebook relies on external data and you ads budget begins to spend slowly as Facebook is figuring out who your customers are.
To troubleshoot this, try running an awareness or traffic ads.
Facebook spends your ads more if people are actively engaging with your ads. This is most times proportionate to the time of the day.
If your ads are running the day or the evening when most people are back from work and relaxing. Your ads will spend more during those times because more people are making use of their phones and can see and engage with your ads. Therefor, your ads spend more during the day than in the middle of the night.
When you target a broad audience, it can make you spend slowly at first because Facebook is trying to figure out who your ideal customers are within that broad audience.
Once Facebook understands who your customers are, you budget will begin to spend optimally.
Targeting broad is not necessarily counter productive as it comes with its own immense benefits. You can learn more about broad targeting vs warm audience targeting on our podcast show with Charles Tichenor
Setting up a low budget for your Facebook ads can make ads spend slowly. Facebook will try to spend your ad budget within the selected timeframe and if it spreads it too thinly, then Facebook begins to spend your ads budget quite slowly.
On the other hand, if you allocate a very high budget over a very short period of time, Facebook tries to catch up with that by overspending your budget even where it doesn’t yield the most optimal results because Facebook wants to spend all your budget within the selected time frame.