In this FAQ, we will answer some of the most frequent questions people have when trying to optimize their tiktok ads for view contents, Add to carts, place orders or complete purchase.
Tiktok ads; when you run a conversion campaign, do you choose “Place an Order” or “Complete Payment”?
The simple answer is complete payment. Now let’s explain why.
Clicking “place an order” will trigger the “place order event”.
This means the customer doesn’t have to pay to initiate that event.
How much will it affect overall performance if I run “view content campaign”
If you optimize for view content, you will hardly get enough people to purchase.
This is because Tiktok will show your ads to people who aren’t necessarily buyers but are more likely to view your content. View content optimization is hardly profitable.
Having troubles optimizing for anything other than view contents? What should I do?
If you are having trouble optimizing for anything other than view contents.
For example; if your ads don’t spend when you optimize for complete payments.
This is common if you have a new ad account that is still in the learning phase.
Run campaign with the “view content optimization” for some time, to allow Tiktok algorithm to learn more about your ideal customer, then optimize for Add to carts.
If your ad account has been running ads for some time and you still can’t optimize for anything other than view contents, try to create a new ad account using a new email address, card and other details and see if that fixes it.
