The simple answer is that both a one-product branded store and a niche store are good for Tiktok
The key thing is to pay extra attention to the landing page.
A one-product branded store is great when you have tested and know the product you want to sell in the long run.
You can create a one product store and include other related products in the store for up-sell.
A niche product store is great if you are still testing out products and haven’t picked any product to stick with yet.
Whether you choose to have a one-product branded store or a niche store, the most important thing is to pay extra attention to the landing page.
The landing page is the url where you are sending people to!
So, when you run Tiktok ads, the page which people will click to, is the landing page.
Here are some checklists for your landing page; don’t make a collections page your landing page.
When people see your ads and land on a collection page, they might not know which product to pick and making a choice can become overwhelming.
The number of clicks between the landing page and the check out page should be as less as possible, so ideally, you should make the product page, your landing page.
let your product page be designed to pitch the product so, someone who lands on the page can quickly understand what the product is and why they should purchase it and a call action button to check out.
Avoid putting distractions that can make the buyer go out of that page.
If you want to include up-sell products on the product page, it’s advisable that it’s a one click add to cart button, so the buyer don’t click to visit other pages.
You aim should be to convince and guide the buyer to check out.
If you have a niche store and you are trying to test a product, we strongly recommend having a Tiktok ad creative that focuses on promoting just one product offer and not a collection.
Focus on promoting one offer on your ad, send people to the url that sells that one product offer advertised on your ad creative.
Avoid putting unnecessary links on the landing page that takes people out of your landing page. Instead, optimize the landing page to lead to people to check out and complete payment.
This is how it should work for both niche stores as well as one-product stores;
Your creative promoting one offer – people click to your landing page, which sells the offer – avoid putting links that send them out of the landing page, have a clear call to action button – they click the action button to check out.