In this FAQ, we will answer some of the most frequent questions people have when trying to optimize their tiktok ads for view contents, Add to carts, place orders or complete purchase.
Tiktok ads; when you run a conversion campaign, do you choose “Place an Order” or “Complete Payment”?
The simple answer is complete payment. Now let’s explain why.
Clicking “place an order” will trigger the “place order event”.
This means the customer doesn’t have to pay to initiate that event.
How much will it affect overall performance if I run “view content campaign”
If you optimize for view content, you will hardly get enough people to purchase.
This is because Tiktok will show your ads to people who aren’t necessarily buyers but are more likely to view your content. View content optimization is hardly profitable.
Having troubles optimizing for anything other than view contents? What should I do?
If you are having trouble optimizing for anything other than view contents.
For example; if your ads don’t spend when you optimize for complete payments.
This is common if you have a new ad account that is still in the learning phase.
Run campaign with the “view content optimization” for some time, to allow Tiktok algorithm to learn more about your ideal customer, then optimize for Add to carts.
If your ad account has been running ads for some time and you still can’t optimize for anything other than view contents, try to create a new ad account using a new email address, card and other details and see if that fixes it.
If you have any questions about this topic, feel free to use our forum for prompt and free support on article topics or any other e-commerce tutorial subject. Please refrain from messaging our social media pages, as our forum provides the quickest response time. For personalized consultation, we offer one-on-one comprehensive consultation for e-commerce entrepreneurs looking to start up a US LLC. This covers various aspects, including determining if it's a good move considering your specific business profile, selecting the most favorable state for LLC registration, understanding and navigating annual returns and tax obligations, setting up a TikTok shop while staying compliant with TikTok Shop terms of service even if you reside in an unsupported country, obtaining US EIN, ITIN, and business permits specific to your business, and other related US e-commerce startup subjects. Sessions are tailored for both US and non-US residents, priced at $25 per 30 minutes. Our goal is to help you understand your US startup compliance requirements so it can be aligned with your overall business plan.