The simple answer is to use a personal account. Here is why;
When you are trying to promote a product on Tiktok the less sellsy it is, the better.
Tiktok is a platform that is popular amongst generation Z, popular for its short form video content.
Tiktok users enjoy entertaining content. Users are more drawn to content that captures their attention within the first 3 seconds.
When you use a Business account for your Tiktok organic marketing, people see it as a business trying to promote a product. It comes off sellsy.
However, when you use a personal account, the content can be seen from the perspective of a user.
Therefore it may come off as the user’s experience of the product rather than a Business trying to sell the product.
This is why UGC contents generally perform better than content that appears to be the company marketing itself.
People like review videos and generally people like to read reviews before making a purchase decision.
This is because they want to see a product from the user perspective and experience.
It’s the reason why influencer marketing is a thing. People want to see a product from the user’s end and not the company showering praises on itself and trying to sell its product.
The idea is that the user review is more trustworthy than the Company’s sales pitch.
Even when it comes to Tiktok paid advertising, we recommend using a personal avatar not a logo. To appear that the content is from a person and not a Company.
We also recommend having captions that are not sellsy. Don’t include words like free shipping, 50% off and all that in the caption.
A fun simple caption. For example, “You won’t believe how smooth this coffee feels”. “Every Athlete needs this”. etc
Although, it’s possible to be successful doing Tiktok organic marketing from a Business account, we still recommend using a Personal Account for Tiktok organic marketing.
