You might be wondering what’s the best strategy to test Tiktok creatives? How many creatives do you need to test? Should you use Automated creative optimization (ACO) or manually set up the creatives for testing? How many creatives should be in an ad group?
When you start running Tiktok ads, you can have all this questions regarding testing creatives and we’ll try to answer them in this Article.
First, it’s important that what works for one Advertiser may not work for you. You have to test what works.
Here are some strategies for testing creatives that have worked for some Advertisers;
- Manually setting up 3 – 5 ad groups with 3-5 creatives per ad group, let the ad run for some time (at least one day) and see which ad groups or creatives perform better. OR
- Set up Automated Creative Optimization (ACO) with 3 – 5 creatives and 3 – 5 ad groups, let the ad run for some time (at least one day) and see which ad groups or creatives perform better.
What’s the maximum number of creatives to put in a Tiktok ad group?
There is no definite rule for the highest number of creatives to include in an ad group. However for more effective marketing, we recommend having a maximum of 5 creatives in an ad group.
In our experience most times we’ve ran Tiktok ads, we have had one ad group take up most of the budget with 1-2 performing creatives inside the ad group. On this basis, we really do not see the need to put more than 5 creatives in an ad group.
How do I test a lot of creatives on Tiktok ads?
If you want to test a lot of creatives, we suggest running a Campaign Budget Optimization (CBO) with a total of 10 ad groups. Put 5 creatives in 5 ad groups. In the other remaining 5 ad groups, put and test your remaining creatives. Then see which set of ad groups perform the best. i.e the ad groups having 5 creatives each Vs. the ad groups having more than 5 creatives each;
How to set up Set up Automated Creative Optimization (ACO)
Automated Creative Optimization is Tiktok AI driven way of testing ads by allowing you to upload images or videos, write a maximum of 5 ad texts, and select a maximum of 3 call-to-action (CTA) buttons. Tiktok system then automatically combines your creative assets into multiple ads for your campaign. These ads automatically get optimized to find the best performing combination of creatives, ad text and call to action. ACO is a hand off approach of automatically testing your Tiktok ads.
To further learn how you can set up ACO campaigns, you can check out this Article by Tiktok.
