People tend to be more active on social media in the day time compared to midnight and on weekends compared to week days..
Therefor, your ads on Tiktok may enjoy more visibility during the weekend and in the day.
Time differs from country to country therefor, the important time here is the time and day in the country where you are advertising.
However, we do not recommend turning your ads on and off within the day. letting your ads run helps to build momentum and allow your pixel learn without restarting the testing process writhin the day.
We recommend letting your ads run at least one full day.
Although ads tend to perform better during the weekend compare to week days and day time compared to mid night that shoudn’t stop you from runing your ads any day and any time.