Tiktok smart performant Campaign is a new Tiktok ads feature that was released in 2023. This feature is a hands-on automated approach to Tiktok marketing.
We tested Tiktok smart performance Campaign and made 5x ROAS with it. So how does a Smart performance campaign work?
Tokyo tik smart performance Campaign is an end-to-and automation campaign solution that requires less manual input on the outside.
Tiktok systems does everything from combining creatives, bidding the creatives for auctions and optimising your delivery.
How to set up Tiktok Smart performance Campaign
- Go to the Campaign page of your TikTok Ads Manager and select Smart performance Campaign
- Create ads; set targeting and audience, set schedule, set up tracking, upload raw video and texts.
- Get Reporting; view jet metrics by campaign video and text.
Setting up a Tiktok Smart performance campaign is easier compared to regular Tiktok campaigns. It also requires less input from you in optimizing your ads.
When Tiktok official tested Smart performance Campaign, it found that Smart Performance Campaigns outperform traditional campaigns up to 80% of the time using identical optimization targets.
The diagram below show the ease of setup of Tiktok Smart performance Campaign compared to Tiktok Regular campaign;
Availability of Tiktok Smart performance Campaign
Tiktok Smart performance Campaign has some availability restrictions, although Tiktok is working on expanding the availability of its Smart performance Campaign feature.
Currently Tiktok Smart performance Campaign can only be used when promoting Android apps or web conversions. Tiktok Smart performance Campaign does not work when promoting IOS apps.
Tiktok continues to expand the availability of the Smart performance feature.
The following list show the current availability distribution of the Tiktok Smart performance campaign;
Operation Systems
- App Promotion: Android
- Web Conversion: Not Applicable (NA)
Client Type
- App Promotion
- Key Accounts (General Availability)
- Small and Medium Businesses (General Availability)
- Web Conversion
- Key Accounts (Beta)
- Small and Medium Business (Beta until February 21, 2023; General Availability after February 21, 2023)
Placement
- App Promotion: TikTok and Auto-placement (Beta)
- Web Conversion: TikTok
Optimization Goal
- App Promotion: Install, In-app Event, and Value
- Web Conversion: Conversion and Value
Targeting country
- App Promotion: Global
- Web Conversion: Global
