If you’ve been facing issues with your Shopify metrics not aligning with TikTok ads metrics, this article is here to shed light on the problem. Whether you’re experiencing discrepancies in sales recording, conversion rates on Shopify, or you find that your TikTok metrics vastly differ from what Shopify displays, you’re not alone in this. Let’s delve into the details to understand and resolve these issues.
The TikTok Pixel Update
A significant factor contributing to the discrepancy in tracking metrics is the recent TikTok pixel setting update in July 2023. Here’s what you need to know:
1. Transition from Third-Party Apps to Shopify Pixels
Many advertisers previously relied on third-party apps, such as the Omega TikTok Pixel app, to set up their TikTok ad tracking. However, the recent TikTok pixel update offers advertisers the ability to create pixels directly from Shopify’s Tiktok sales channel.
2. Issues with “Complete Payment” Pixel Optimization Event
One common challenge arising from this update is the “Complete Payment” pixel optimization event not functioning correctly. Although it appears as active in the event backend, it fails to load properly. Currently, the most effective solution to address this issue is to create your TikTok pixels directly within Shopify’s TikTok sales channel.
By making this transition and creating TikTok pixels directly through Tiktok sales channel, you can improve the accuracy and reliability of your tracking metrics, ensuring that your Shopify data aligns more closely with your TikTok ad performance.
