In this Article, we want to dive into the nitty gritty of Tiktok advertising.
So, we’ll answer some of the most common questions Tiktok advertisers have when trying to set up Tiktok ads that drive sales. Let’s get right into this Q&A!
Titok organic marketing refers to non-paid marketing on Tiktok.
This means having a Tiktok user Account, creating and posting contents that people like, people click and could make purchases on your ecommerce store without you having to pay Tiktok to promote your Content.
Conversion rate is simply a metric used to measure the number of people that visit your website and make a purchase against the total number of people that visited your website.
While there is a lot of factors that affects whether or not someone will make a purchase on your website, for example, if your product page strongly markets the product, your payment options, your price points, any hidden fees that shows up at checkout etc
It’s possible to find that paid advertising has a higher conversion rate than Organic marketing and the reason for this could because with paid ads you can be optimizing for complete payment (people who will buy) buy organic doesn’t have that kind of targeting.
Therefor, the quality of traffic you would get from organic marketing could be similar to running an ATC or traffic campaign (that is high volume, low conversions) paid advertising.
No, that’s not often the case, Saturated products don’t often become winners on Tiktok because people get bored of seeing them and don’t engage with it. If that’s the case Tiktok won’t push it out.
Tiktok ads work with products that aren’t too saturated with saturated products you can still get a few sales.
Although it’s possible to drive lots of sales with a Saturated product if you have a very engaging creative. You can sell saturated products as long as your creativity is good.
Nevertheless, we recommend finding a new product that’s unsaturated.
You don’t need a Tiktok account to run ads unless you want to run existing post ads. You do need a Tiktok ad account.
You can sell toys with both organic and paid ads and drive lots of sales either way. It depends on your strategy.
If you have a really good creative, Toys could do better with organic as the content could go viral without paying for its visibility compared to paid ads.
There is no conclusive test that has proven that Tiktok will limit your reach for running existing post ads.
If you are worried about this, then upload your creative to Tiktok ads manager and run your ads from Tiktok ads manager.
We recommend picking a name that can go with more than one product or at least other products in that niche. Like a general name that goes well with skincare, or kitchen appliances.
So, if the one product doesn’t work then you can try another one in that niche and the name still sounds good. Less work for you and cheaper.
Build a website that looks decent, don’t waste too much time! Just start advertising, get people to your site first and fix the website as u go!
You can write a good product description by highlighting the selling points of the product.
You can even use AI copywriters to generate really good product descriptions in a breeze and save time creating your website.
Here is a free tool we love; a.i chatbot
For example, using the a.i chatbot, we asked “Describe a wristwatch to sell on Shopify in generation z language”
The screenshot below is the answer it gave us, impressive!
No, don’t do that. Pick one product to advertise and make different ads for that one product and let people decide if they want your other products through upsells.
We recommend going to the respective platforms. i.e Tiktok Business manager for tiktok, Facebook business manager for Facebook ads likewise.
You just have to open up store after store to get the right one.
So, if one store is not producing within a few weeks then it might not be a marketable product.
It’s possibly because your ads are not that good or what you are selling isn’t that interesting. You could make them better or try a different platform.
We also recommend making Tiktok organic videos. Often, when you turn best performing organic videos into ads CTR goes up!
When you suddenly have almost all your Shopify website visitors coming from just one place then It’ most likely bot traffic!
Check this Shopify’s Article to learn more about bot traffic and how to protect your Shopify store from bots.
It’s possible to get a sale the first day however, lots of people test 10-30 products before they find a really marketable product and start to make money profitably.
