It depends on your strategy.
1-10 ad groups are generally okay to test variables. You can along the way. kill under performing ads, duplicate good performing ads and test for more variables.
tiktok 광고에는 다양한 광고 테스트 전략이 있습니다.
In respective of what strategy you use, the common goal is to test variables, get good metrics, conversion and become profitable.
자체 광고를 게시했습니다. 테스트 전략 which involves testing 9 ad groups.
However, this does not mean that you won’t reach your goals if you have just one ad group or 5 ad groups or even 10.
So let’s understand what ad groups are and how they work, so you can decide for yourself.
What are ad groups
광고그룹은 하나 이상의 광고로 구성됩니다.
광고 그룹을 사용하면 광고를 그룹으로 구성하고 다양한 변수를 테스트할 수 있습니다.
For example; let’s assume you have a product you want to test.
You don’t know the right audience, the right creatives, optimizations, budget etc
You can organize and test this variable with ad groups.
You can have different ad groups to test different audience, you can have different ad groups to test different styles of creatives, you can have different ad groups to test different budgets and to test different optimizations.
Should you test one ad group at a time?
let’s assume you have just one ad group and ad.
해당 광고그룹에는 잠재고객 타겟팅 옵션, 크리에이티브, 예산, 제품 등이 있습니다.
어떤 이유로든 변수 조합이 제대로 작동하지 않으면 광고 그룹을 종료하고 다시 시작해야 할 수 있습니다.
This can be time consuming and even more expensive.
You wait for the ad to run. If the ads aren’t producing the desired result. You kill it, spend and start all over again on a new ad group.
올바른 변수 조합을 이미 알고 있거나 첫 번째이자 유일한 광고그룹의 실적이 좋은 경우 운이 좋습니다.
But when you are just starting out to test a product and you don’t know what the right combination will be.
Wether you should have only one ad group will depend on how many variables you need to test.
For example, let’s assume you already know the audience and product you want to sell and you aren’t looking to test those variables.
However, you want to text difference creatives.
It makes sense to have one ad group with your defined audience and product but with multiple ads to text different creatives.
In this case, you can use the ABO optimization which stands for ads budget optimization and tells Tiktok to spend your budget on the best performing ads.
Should you test multiple ad groups at a time?
It’s more efficient to have multiple ad groups tested at a time if you want to test multiple variables.
You can put ads into groups, otherwise known as ad groups to test different variables.
Variables can be different products, audience targeting, creatives, budget, optimization, and even having duplicated ads compete to see which will have a better performance metrics.
Testing multiple variables using multiple ad groups at the same time saves you time.
You have multiple ad groups competing at the same time so you can see which ad groups or ads are underperforming and turn it off.
It also saves you money because instead of spending a specific amount on each ad group and testing each one by one.
You have multiple ad groups, which allows Tiktok system decide which ad group to spend the most budget on.
Tiktok makes this dynamic ad spending decisions through the CBO or ABO optimizations.
CBO는 의미 캠페인 예산 최적화 이를 통해 Tiktok에게 가장 실적이 좋은 광고 그룹에 더 많은 예산을 지출하도록 지시하고 있습니다.
CBO optimization works great if you have multiple ad groups.
ABO는 의미 광고 예산 최적화 이를 통해 Tiktok에게 가장 실적이 좋은 광고에 더 많은 예산을 지출하도록 지시하고 있습니다.
ABO optimization works if you have multiple ads or ad groups. This means if you have only one ad group with multiple ads, ABO optimization will still work.
When testing different ad groups, you can see in the Tiktok ads analytics report which ad group is underperforming and turn it off.
Testing multiple ad groups at a time, helps you test variables faster, helps you use machine learning to allow Tiktok spend on the best performing ad groups, it also saves cost as all ad groups will be competing over the same budget.
얼마나 많은 광고그룹이 있어야 합니까?
it depends on the number of variables you want to test.
While you may test as many variables as you like, you should be careful not to go overboard with it.
테스트하는 변수가 많을수록 테스트에 더 많은 시간이 필요하고 더 많은 예산이 필요합니다.
If your budget is too small, you may run into Tiktok 광고 지출 문제.
For efficiency, 1-10 ad groups are generally okay to test variables.
You can along the way; kill under performing ads, duplicate good performing ads and test other variables.
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