Having your TikTok ad creatives rejected can be frustrating, especially after investing time and effort into creating or procuring them. It might feel like your hard work is going to waste, but fear not. In this post, we will explore why your ad creatives might face rejection and, more importantly, provide solutions to address this issue.
Understanding the Rejection Notice
One of the first steps to resolving ad creative rejection is to understand the reason behind it. TikTok usually provides a clear explanation for the rejection, such as:
“The ad features images or promotion of counterfeit products. This could include, but not limited to ad creatives and/or landing page displaying fake or unauthorized replicas of a genuine product.“
In such cases, TikTok requests you to resubmit the ad without the problematic content or provide proof of authorized use, such as an intellectual property (IP) rights certificate, a letter of authorization (if you are not the IP right holder), or a business registration certificate of the IP right holder.
Resolving the Rejection: Step by Step
1. Assess Copyrighted Products
If you receive a rejection notice related to copyright issues, first, assess whether your product falls into this category. If you are selling a branded product, you might need proof of authorization to market it on TikTok. Request this proof from your supplier to ensure compliance.
2. Check for Copyrighted Music
Another common reason for ad creative rejection is the use of copyrighted music. If your creative includes such music, consider removing it and replacing it with royalty-free alternatives.
3. Scrutinize for Copyrighted Elements
Examine your ad creative for any copyrighted elements, such as logos, brand names, or copyrighted imagery. Ensure none of these elements are present.
4. Reach Out to TikTok Support
After addressing the potential copyright issues, contact TikTok support for a review. If you’ve removed suspected copyrighted elements, let them know about the changes and express your intention to resubmit. If you believe the rejection was in error, request a manual review of your creative.
Crucial Considerations
It’s important to exercise caution during this process to avoid potential complications:
– Avoid resubmitting without corrections: Submitting your creative without addressing the issues can lead to further rejections and potentially flag your TikTok ad account for restrictions.
– Communicate clearly: When reaching out to TikTok support, be transparent about the changes you’ve made or your belief that the rejection was erroneous.
– Proof of authority: If your product requires authorization, follow TikTok’s guidelines for submitting proof of authority and await their decision.
In conclusion, TikTok ad creative rejections can be resolved with the right approach. By understanding the reasons behind the rejection, making necessary adjustments, and communicating effectively with TikTok support, you can increase the chances of your ad creatives running successfully. Remember that adherence to TikTok’s policies is key to a seamless advertising experience on the platform.
