If you want to start an e-commerce Business, oftentimes the big question is “what do I sell”?
Of Course there are many ways to conduct product Research but this Article is focused on how you can find products that are marketable on Tiktok.
Tiktok is the Generation Z favourite networking site and a great choice for many e-commerce advertisers.
Therefore you can easily find a lots of products being advertised on tiktok but how do you pick and choose?
How do you know which products have marketability?
If you’d prefer a video, tutorial below, else, skip the video and continue reading.
Steps to find marketable products on Tiktok
Time needed: 1 hour.
Here are the steps you can take to find marketable products on tiktok for tiktok ads;
- Search products focused harsh tags like #tiktokmademebuyit #bestdropshippingproducts;
These #harshtags will show you tiktok product posts,
Look through the posts and see if anyone fascinates you, chances are if a product post made you stop, to click on it, then it most likely has a similar effect on other viewers.
- Observe the comments, likes and engagement on the post;
It’s important to notice how people are engaging with the post, are the comments mainly positive or negative?
Does the tiktok creator sell the product? Does he have a link to his ecommerce site on his Tiktok page?
Are there complaints about the products in the comments? These are all things to take note of.
- Like, comment and engage with product posts that you find interesting;
It’s important that you like, comment and engage with product posts that you find interesting, this gets the Tiktok algorithm to show you more product posts like that!
So, you can get even more product ideas for your e-commerce store and Tiktok advertising.
- If the tiktok creator has a link to his store, visit the store and add the product to cart;
In this step you basically want to learn from the Creator’s site (if any).
How well is the Creator’s site designed? when you add the product to cart, how seamless is the process?
At what price does the creator sell the product and how does he describe it?
How compelled do you feel to actually buy that product going through the Creator’s site?
Tiktok is a computer program and has its algorithm.
Adding a product to cart often means that Tiktok will start showing products on your feed and not just any products- more products in which others are adding to their carts.
This is why Advertisers can pay to target a wider audience for awareness or to reach a smaller audience for conversion.
It’s simply because the Tiktok algorithm has thousands of data points and understands user behavior.
Tiktok is programmed like most other social networks to show each user the sort of content that they would often choose to engage with.
Likewise, when Advertisers optimize thier ads for conversation, Tiktok can identify the sort of people that will often add product to cart and make purchases and show them products ads that are optimized for conversion.
- Make a list of the products you find interesting, find them on other platforms and notice the reviews;
In this step you want to make a list of the products you found interesting on Tiktok, try to see if you can find the product on other platforms like Amazon, Ebay, Aliexpress etc.
Check the reviews on the products, actually read through the reviews especially the 3 star reviews, note both the positive as well as the negative reviews.
With that you can begin to narrow down the product ideas you got from Tiktok to the ones that have the most compelling reviews.
- Research your Audience;
It’s very advisable to take the time to research your target market especially if you do not fall within that Audience.
Knowing your audience helps you write a better description and product copy and lets you know how to better sell the product to them.
For example if you want to sell a soothing product for babies but you are not a parent and you’ve never baby-sited anyone ever before, it be great to take the time out to understand what a parent will be looking for in a soothing product for their baby.
What products are in the market, what do they will love about products like yours?
If you are selling to a parent in the UK, do they know the product by a different name compared to parents in the US?
You can go to Reddit, for example to a subreddit for parents, engage with the subreddit and politely ask for their opinion about a product.
Don’t try to sell them the product, Redditors hate people trying to sell them anything.
Read the subreddit rules before you post, ensure that you aren’t spamming or breaking the rules then ask for their opinion.
You can do the same on a Facebook or discord community for parents.
You could even ask your friends and family who are parents for their opinion about the product.
You can use a free tool like Google Trends to see how people are searching for the product.
For example on Google Trends, the keyword “Biscuits” will have more search volume than “Cookies” in the UK.
This is because in the UK, Cookies are called Biscuits.
- Narrow down your best offer;
If you follow the steps above you will find that you may have lots of product ideas.
In this step, you narrow down your ideas to the best offer.
Go to the list of product ideas you have, you can always add more to the list following the steps above, however to narrow down to the best offer, You have got to consider some questions, for example;
Which of these products is most likely to damage on transit? Is it breakable? Should I really be selling breakable products?
Can I find a supplier that can package the products and minimize the risk of breakage?
How much profit can I make from this product?
How much do I have to start up my e-commerce business and can I afford to make a preorder of this product out of pocket?
How much content can I shoot with this product?
For example; if its a kids pool you know you have to get kids playing in the pool to shoot great contents about a kids pool or source footage online.
Can I find footage online for this product? Are they royalty free footages?
Once you begin to ask and answer these questions for yourself, you will begin to understand what the best offer is and can narrow down your choice.
Researching products in this way on Tiktok is great because you’d understand why you chose to sell the product and your audience so much beyond just the product appearance and price tag.
Understanding your product why you choose to sells makes you more patient and gives you reasons to stick it out!
Success is built from consistency, its easier to stay consistent if you understand what you are doing and why you choose to do it.