50+ Facebook ad metrics in dropshiping explained

This Facebook ad metrics list for dropshippers is a relevant glossary that explains Facebook ad terminologies and industry jargons in the Dropshiping niche.

It’s recommended for dropshipping beginners to familiarize themselves with marketing metrics and its abbreviations commonly used in the Dropshiping ecommerce space.

  1. LLA; This stands for “Look alike audience”. Its means Facebook will show ads to people on Facebook who have a similar web behavior as the people who have visited your website.  Facebook Algorithm is able to do this using data stored on a Facebook pixel.
  2. Custom audience; this is an ad targeting metrics whereby Facebook shows ads to the people on your email list, phone contact or Facebook pixel.
  3. CV; This stands for “content view”. It’s a metric used to measure the number of people that view your ad content.
  4. CPC; this stands for “Cost per click” and it refers to how much Facebook charges you for everytime someone clicks on a link in your ad.
  5. ATC; this stands for “Add to cart” this refers to a web visitor adding your product to the digital cart.
  6. CPM; this stands for “cost per thousand impressions” and refers to how much facebook charges you for every one thousand impressions of your ads.
  7. CTR; this stands for “Click through rate” and refers to the percentage of people who click on your advertised link after watching your ad.
  8. Ad; this means advert. 
  9. Adset; this means two or more adverts grouped together.
  10. CBO; this stands for “campaign budget optimization”. It is the amount allocated to an ad campaign of which facebook algorithm can automatically assign a higher portion of the budget to the best performing assets.
  11. Facebook campaign; A Facebook campaign consists of adsets and ads for promotional purposes.
  12. CPA; this stands for “cost per action” and refers to how much Facebook charges you for an action taken on your ad by the viewer.
  13. Big 5; this refers to the tier one countries which are; USA,  Canada, UK, Australia and New Zealand 
  14. Top 4; this refers to USA, Canada, UK and Australia 
  15. Frequency; this refers to the number of times your ad is shown to a single viewer 
  16. AOV; this stands for “Average Order Value” and refers to the estimated average amount of the goods purchased at your webstore at each check out.
  17. Up-sell; this is the process of referring related products to web visitors usually with a discount inorder to entice them to buy more than one product.
  18. Convert; this simply means purchase or sale
  19. Ad Optimized for conversion; this is a metrics used to instruct Facebook to show your ad to people who are more likely to make a purchase.
  20. Ad Optimized for click through; this is a metric used to instruct Facebook to show your ads to people who are likely to click on your link
  21. Ad Optimized for awareness; this is an ad metric used to instruct Facebook to show your ad to as many people in order to create awareness for your products or services.
  22. Engagement; this refers to people relating with your ads by liking, following, commenting or reacting.
  23. Audience reach; this is the estimated number of people that your ad has the potential of being shown to on Facebook.
  24. Impression; this refers to your ad being shown to a user on Facebook.
  25. Automatic placements; this is a metric that instructs Facebook to automatically place your ad where it deems fit.
  26. Facebook ad network; this refers to other platforms outside Facebook that partners with Facebook and where ads can be shown.
  27. Traffic; this refers to the number of people that visited your website 
  28. Ad creative; this refers to your ad visituals. It could be an image, video or text.
  29. Ad copy; this refers to the caption on your ads which explains your product offer.
  30. Ad spend; this refers to how much has been spent on your Facebook ads.
  31. ROAS; this stands for “Return on ad spend” and refers to how much you have gained in product sales form running ads on Facebook.
  32. Ad Account; this refers to the Facebook billing account used to sort out your ads payments.
  33. BM; this refers to Facebook business manager 
  34. Campaign daily budget; this refers to how much money is allocated to your ads per day. 
  35. Adset bid amount; this refers to how much an advertiser is willing to pay for a desired action
  36. Facebook pixel; this is a software code which can be implemented on your website and its user to track and store web visitors data for advertisement purposes.
  37. Account spending limit; this is an adjustable maximum amount which your Facebook ad account can spend across all your campaigns.
  38. Landing page views; this is the number of views that you get on your website from your Facebook ads.
  39. Lifetime budget; this is how much your entire Facebook campaign is budgeted to spend.
  40. Thruplays; this metric optimizes and bills for video time that it considered substantial based on the video length. For example, for longer video, thruplay optimizes and bills for a 15 seconds watch time.
  41. 3 seconds video plays; the number of times your video ad played for 3 seconds or for nearly the entire length of the video if the video is shorter than 3 seconds.
  42. BM ban; this refers to Facebook suspension of your Facebook business manager account.
  43. Advertising policy; this refers to Facebook policy which governs advertisement on its platform.
  44. Lead generation; this refers to attracting potential customers. Lead generation can come as a result of potential customers reaching out to you by text, email, live chat, phone calls or other means.
  45. Placement; this refers to where you have selected for your ads to appear within Facebook platforms. It could be in messenger, feed, search or other places.
  46. Organic reach; this refers to the number of people that saw your Facebook content naturally without the payment for Facebook boosted ads.
  47. Analytics; this refers to a presentation of your Facebook ad metrics for analysis. You can easily access your Facebook analytics from the Facebook business manager suite mobile app.
  48. Targeted audience; this refers to the demographic of people you set for your Facebook ads to be shown to
  49. Facebook AI; this stands for “Facebook Artificial intelligence” and refers to Facebook algorithm
  50. Lead magnet; this refers to an offer which is used to entice web visitors to subscribe to your newsletters. For example, giving them a coupon code of which they need to enter thier email address to receive.
  51. Warm audience; this refers to people that have seen your ads or website before or that are searching for your products or services.
  52. Cold audience; this refers to people that are seeing your ads for the first time.

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