Tiktok shop is trending just the way Facebook marketplace was trending a couple of years ago.
Today, Tiktok Shop is the new kid on the block and the latest hot stuff in e-commerce. Advertisers have been experiencing massive sales with Tiktok Shop but why is this happening?
What is the differentiating factor between Tiktok Shop and the regular Tiktok ads that have been around for some time? Why is Tiktok shop generating massive sales for advertisers?
In this Article we will go over the top 10 reasons why Tiktok Shop generates massive sales for Advertisers.
- In-App purchase experience
TikTok’s Shop provides a native shopping experience within Tiktok App.
User’s do not need to click a link that redirects them outside of Tiktok App, to an external website, get sold on a landing page and give their credit card details to a website that they may not trust.
Tiktok shop allows for users to shop from sellers within the Tiktok app.
Users give their credit card details to Tiktok which is a brand they already trust.
Tiktok shop allows sellers to showcase a shopping tab on their Tiktok profile which other users can click on to make purchases on the Seller’s Tiktok Shop.
Tiktok shop also allows sellers to show a Shop tab on live Tiktok video.
Sellers can also display the Tiktok Shop tab on any video posted on their Tiktok user Account. - Store link on Organic Tiktok posts
To sell products on your Organic Tiktok page, you will need to put a link on your Bio that redirects users to an external website.
This means, a user who saw your Organic Tikto video, had to first visit your Tiktok profile then click on the link on your Bio to go to your website and make a purchase.
However, with Tiktok Shop, you can now put a link to your Tiktok shop page on your Tiktok Organic videos including live videos as well as display the shop tab on your profile, users can click on your Tiktok shop tab and purchase your product natively within the Tiktok App.
The ability to link your Shop tab in your videos makes Tiktok Organic marketing more efficient. - Buyer-purchase guarantee
When users make a purchase on your Tiktok Shop, Tiktok processes the payment.
Sellers on Tiktok shop have to abide by Tiktok seller policy in terms of how fast they ship the product, which countries the product is shipped from and how they process returns and refunds.
Tiktok shop policies, payment process and after purchase resolutions for dissatisfied customers, gives users the trust to make purchases on Tiktok Shop. - In-app Affiliate program with ready Tiktok influencers
Creators, influencers, partners and Affiliate can sign up to Tiktok Shop in-App Affiliate program.
As a seller on Tiktok Shop, you can collaborate, message and communicate with Creators on Tiktok shop Affiliate program, send them a sample of your product to make videos with, the creators promote your product and you automatically pay them commission on success sales. - Fast shipping guarantee
TikTok Shops guarantee fast shipping for buyers because its policy stipulates that sellers are to ship out a product within 2 days.
Also Tiktok Shop registration eligibility is currently restricted to a few countries including the United States and the United Kingdom.
Tiktok Shop policies stipulate that sellers from eligible Countries must ship out a product from within the Eligible Countries and within 2 days of the order being received.
This means a Dropshiper who is shipping from China (China is currently not an eligible Country) and shipping after 2 days would not be able to sell seamlessly on Tiktok Shop.
The fast shipping policy of Tiktok Shop encourages users to make purchases on Tiktok Shop. - Algorithm reach boost
Currently Tiktok Shops are experiencing a wider organic algorithim reach.
Lots of newbie advertisers are even reporting making a few thousand of sales revenue generated from Tiktok Shop organically.
This is because even without running ads, most Tiktok Shops seem to be getting lots of impressions.
This trend may slow down over time but the Sellers who have early on joined Tiktok Shop are reaping the most of this algorithm boost. - Tiktok Shop PPC advertising
On Tiktok Shop, you can run PPC campaign to further boast your Shop visibility and generate more sales.
Tiktok Shop ppc campaign platform has an extensive selection of promotion tools. - No need to set up a website
One of the perks of selling on Tiktok shop is that you do not need to create a website to sell.
There is no requirement to know how to design a website or maintain a separate website.
Tiktok shop allows you to sell natively within the Tiktok App. - Performance Analysis
TikTok Shop provides a data dashboard for tracking performance, traffic, customer reviews, and transactions, helping sellers make informed decisions.
- Powerful seller centre Dashboard
Sellers on Tiktok shop has access to the powerful Tiktok seller dashboard where Sellers can list products, Manage orders, order tracking, shipping, returns, and payment methods all within the seller centre. Create Discounts, vouchers, free shipping promotion/subsidies and incentive programs to encourage more users to purchase from their store.
In conclusion, TikTok Shop’s success results from a combination of factors, offering a plethora of marketing opportunities to advertisers.
From organic efficiency to affiliate and PPC marketing, TikTok Shop opens doors to millions of potential buyers who trust the platform, making it a promising avenue for e-commerce success. With the right strategy, the possibilities are limitless.