If you are running Tiktok ads and have so many visitors and not a single sale. You should do the following;
- Ensure that they are real human traffic and not bots
- Ensure that your website is optimized for conversion
- If there are real human traffic of 5000 visitors or more, your website is optimised for conversion and yet no sales then turn off the ad.
As an Adviser, you want to make sure that you are having a good ad metric, for example good CTR, to ensure that people are visiting your website.
Now you’ve got this! However, with not a single sell from all those visitors? then your goal as an Advertiser isn’t completely met and that needs to be looked into and fixed!
Ensure that they are real human traffic and not bots;
You need to make sure that you have real human traffic and not bots!
Yes, bots can visit your site but won’t purchase from it.
How do you know you’re having bot traffic and how do you fix Tiktok bot traffic? Well, we’ve covered this in a different Article and you read about it here.
Once you are sure that the visitors aren’t bot traffic, next you need to;
Ensure that your website is optimized for conversion;
It is very important to ensure that your website is optimized for conversion.
Your website is what pitches the product to your visitors and convinces them to purchase your product.
So, you need to ensure that it’s doing a good job!
Here are some checklists; ensure that your website is well designed, avoid grammatical errors, use high quality images and creatives, have visible and clear call to action button.
Have shipping policy, privacy policy, return policy and contact us pages.
Have a unique logo, let your landing page be convincing, show features of the product, have clear descriptions and let the visitors know why they should buy your product.
Avoid having unnecessary links on the landing page, that takes the visitors out of the landing page to other pages.
In this case, Landing page means the link the user visits when they click on your ads.
The number of clicks from the landing page to the check out page should be as few as possible.
Ideally you should make the product page the landing page and not a collection.
Pay attention to your checkout page, ensure you aren’t having any failed payments and your checkout page works.
You can do a test payment to ensure that everything is working perfectly.
Avoid having high shipping, tax or other fees that shows up for the first time at check out which may discourage your visitors from buying.
Ensure you have reputable methods of checking out, like Paypal, Stripe etc
You should consider having Buy now, Pay Later options like; Klarna, Afterpay, Payl8r etc
Buy now, Pay Later checkout services will give your visitors the option to pay in installments.
If there are real human traffic of 5000 visitors or more, your website is optimized for conversion, you are running a conversion campaign, your product price is in the 30-50 dollar range and yet no sales then turn off the ad and test another product or targeting options.
Here we say 5000 or more visitors. The reason we don’t just turn off ads immediately, is because it’s likely that Tiktok algorithm is trying to figure out the best audience for your ads.
It’s likely that Titok, when trying to figure out the right audience for you, may show your ads to people who are just interested in the creative, they may click on your ads but aren’t the right customer.
The easiest way to figure out this situation is to check your analytics. What is the demographics of your web visitors ? Are they within your ideal customer demographic? Are you gradually noticing a demographic shift in your ads? Are your ads beginning to show more to your ideal customers?
In any case, if your ad has up to 5000 real visitors and an optimized website, we recommend turning off the ad.
While you can decide to stick along until whenever you see results. That’s up to.
We do recommend turning off the ad and testing other product or targeting options.
