If you’ve been running TikTok ads targeting the United States and you’ve noticed a significant influx of visitors specifically from Charlotte, you might be curious about what’s behind this trend. In this post, we’ll dig deep into the reasons why your TikTok ads are drawing in a large number of visitors from Charlotte, especially when compared to other states. Additionally, we’ll explore potential explanations for this phenomenon and provide solutions to address it.
Understanding the Traffic
When you experience a notable surge of visitors from one specific location, there are generally two main possibilities to consider: either this traffic is genuine, or it could be generated by automated bots. Let’s take a closer look at both scenarios:
- Real Traffic
If your product or service is in high demand in Charlotte, it’s entirely plausible to see a substantial increase in views and visitors from that area. To verify if this is the case, you can leverage the “Google Trends Tool” to analyze the search volume of relevant keywords in different geographical locations.
- Bot Traffic
If you suspect that the visitors from Charlotte might be artificially generated by bots, particularly if you’re not seeing meaningful conversions despite the high traffic, it’s essential to review your TikTok ad placement settings. Ensure that your ads are exclusively displayed on TikTok and not on Pangle, which is TikTok’s Audience Network.
– Pangle is TikTok’s Audience Network, which extends the reach of TikTok ads to third-party mobile apps. While this can be beneficial, it comes with a potential drawback. Some third-party app developers, whether intentionally or unintentionally, may allow bot traffic into their apps to inflate ad view counts. If your ads are appearing in such apps, addressing this issue becomes crucial.
Excluding Third-Party Apps
To ensure that your ads are shown solely on TikTok and not on third-party apps, follow these steps:
1. Access the ad group’s placement settings when creating or editing an ad.
2. Select “Choose Placement” within the placement module.
3. Opt for “TikTok” exclusively from the supported placement options, which include:
– TikTok: In-feed ads on TikTok.
– Global App Bundle: Takeovers on apps like Resso.
– Pangle: Playable ads, interstitial video ads, and rewarded video ads on third-party apps.
Creating a Block List
If your goal is to maintain ad visibility on third-party apps but exclude specific apps that you suspect might be contributing to bot traffic, consider creating a block list:
1. Visit TikTok Ads > Account > Brand Security > Block List.
2. Input or upload the app IDs you wish to block.
3. For Android apps, use package names, and for iOS apps, use Bundle IDs.
4. Activate your block list when creating or editing your ad group:
– In the “Select Placement” section, choose either “Automatic Placement” or “Pangle.”
– Enable the “Block List (Pangle)” option to effectively exclude specific apps.
