If you are running Tiktok ads and have so many visitors and not a single sale. You should do the following;
- Ensure that they are real human traffic and not bots
- Ensure that your website is optimized for conversion
- If there are real human traffic of 5000 visitors or more, your website is optimised for conversion and yet no sales then turn off the ad.
As an Adviser, you want to make sure that you are having a good ad metric, for example good CTR, to ensure that people are visiting your website.
Now you’ve got this! However, with not a single sell from all those visitors? then your goal as an Advertiser isn’t completely met and that needs to be looked into and fixed!
Ensure that they are real human traffic and not bots;
You need to make sure that you have real human traffic and not bots!
Yes, bots can visit your site but won’t purchase from it.
Come fai a sapere che stai avendo traffico bot e come risolvi il traffico bot Tiktok? Bene, ne abbiamo parlato in un articolo diverso e tu ne hai letto Qui.
Una volta che sei sicuro che i visitatori non siano traffico bot, devi farlo;
Assicurati che il tuo sito web sia ottimizzato per la conversione;
È molto importante assicurarsi che il tuo sito web sia ottimizzato per la conversione.
Il tuo sito web è ciò che presenta il prodotto ai tuoi visitatori e li convince ad acquistare il tuo prodotto.
Quindi, devi assicurarti che stia facendo un buon lavoro!
Ecco alcune liste di controllo; assicurati che il tuo sito web sia ben progettato, evita errori grammaticali, utilizza immagini e creatività di alta qualità, disponi di un pulsante di invito all'azione visibile e chiaro.
Avere la politica di spedizione, la politica sulla privacy, la politica di restituzione e le pagine di contatto.
Have a unique logo, let your landing page be convincing, show features of the product, have clear descriptions and let the visitors know why they should buy your product.
Avoid having unnecessary links on the landing page, that takes the visitors out of the landing page to other pages.
In this case, Landing page means the link the user visits when they click on your ads.
The number of clicks from the landing page to the check out page should be as few as possible.
Ideally you should make the product page the landing page and not a collection.
Pay attention to your checkout page, ensure you aren’t having any failed payments and your checkout page works.
You can do a test payment to ensure that everything is working perfectly.
Avoid having high shipping, tax or other fees that shows up for the first time at check out which may discourage your visitors from buying.
Ensure you have reputable methods of checking out, like Paypal, Stripe etc
You should consider having Buy now, Pay Later options like; Klarna, Afterpay, Payl8r etc
Buy now, Pay Later checkout services will give your visitors the option to pay in installments.
If there are real human traffic of 5000 visitors or more, your website is optimized for conversion, you are running a conversion campaign, your product price is in the 30-50 dollar range and yet no sales then turn off the ad and test another product o opzioni di targeting.
Qui diciamo 5000 o più visitatori. Il motivo per cui non disattiviamo immediatamente gli annunci è perché è probabile che l'algoritmo di Tiktok stia cercando di individuare il pubblico migliore per i tuoi annunci.
It’s likely that Titok, when trying to figure out the right audience for you, may show your ads to people who are just interested in the creative, they may click on your ads but aren’t the right customer.
The easiest way to figure out this situation is to check your analytics. What is the demographics of your web visitors ? Are they within your ideal customer demographic? Are you gradually noticing a demographic shift in your ads? Are your ads beginning to show more to your ideal customers?
In any case, if your ad has up to 5000 real visitors and an optimized website, we recommend turning off the ad.
While you can decide to stick along until whenever you see results. That’s up to.
We do recommend turning off the ad and testing other product or targeting options.
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