If you are running Tiktok ads and have so many visitors and not a single sale. You should do the following;
- Ensure that they are real human traffic and not bots
- Ensure that your website is optimized for conversion
- If there are real human traffic of 5000 visitors or more, your website is optimised for conversion and yet no sales then turn off the ad.
As an Adviser, you want to make sure that you are having a good ad metric, for example good CTR, to ensure that people are visiting your website.
Now you’ve got this! However, with not a single sell from all those visitors? then your goal as an Advertiser isn’t completely met and that needs to be looked into and fixed!
Ensure that they are real human traffic and not bots;
You need to make sure that you have real human traffic and not bots!
Yes, bots can visit your site but won’t purchase from it.
How do you know you’re having bot traffic and how do you fix Tiktok bot traffic? Well, we’ve covered this in a different Article and you read about it هنا.
Once you are sure that the visitors aren’t bot traffic, next you need to;
Ensure that your website is optimized for conversion;
It is very important to ensure that your website is optimized for conversion.
Your website is what pitches the product to your visitors and convinces them to purchase your product.
So, you need to ensure that it’s doing a good job!
Here are some checklists; ensure that your website is well designed, avoid grammatical errors, use high quality images and creatives, have visible and clear call to action button.
Have shipping policy, privacy policy, return policy and contact us pages.
Have a unique logo, let your landing page be convincing, show features of the product, have clear descriptions and let the visitors know why they should buy your product.
Avoid having unnecessary links on the landing page, that takes the visitors out of the landing page to other pages.
In this case, Landing page means the link the user visits when they click on your ads.
The number of clicks from the landing page to the check out page should be as few as possible.
Ideally you should make the product page the landing page and not a collection.
انتبه إلى صفحة الخروج الخاصة بك ، وتأكد من عدم وجود أي مدفوعات فاشلة وأن صفحة الخروج الخاصة بك تعمل.
يمكنك إجراء دفعة تجريبية للتأكد من أن كل شيء يعمل على أكمل وجه.
تجنب ارتفاع رسوم الشحن أو الضرائب أو غيرها من الرسوم التي تظهر لأول مرة عند تسجيل المغادرة مما قد يثني الزائرين عن الشراء.
تأكد من أن لديك طرقًا محترمة للتحقق ، مثل Paypal و Stripe وما إلى ذلك
يجب أن تفكر في الحصول على خيارات الشراء الآن والدفع لاحقًا مثل ؛ Klarna ، Afterpay ، Payl8r إلخ
اشتر الآن ، ستوفر خدمات الدفع لاحقًا للزائرين خيار الدفع على أقساط.
إذا كانت هناك حركة مرور بشرية حقيقية لـ 5000 زائر أو أكثر ، فسيتم تحسين موقع الويب الخاص بك للتحويل ، وتقوم بتشغيل حملة تحويل ، وسعر منتجك يتراوح بين 30 و 50 دولارًا ، ومع ذلك لا توجد مبيعات ، ثم أوقف تشغيل الإعلان and test another product or targeting options.
Here we say 5000 or more visitors. The reason we don’t just turn off ads immediately, is because it’s likely that Tiktok algorithm is trying to figure out the best audience for your ads.
It’s likely that Titok, when trying to figure out the right audience for you, may show your ads to people who are just interested in the creative, they may click on your ads but aren’t the right customer.
The easiest way to figure out this situation is to check your analytics. What is the demographics of your web visitors ? Are they within your ideal customer demographic? Are you gradually noticing a demographic shift in your ads? Are your ads beginning to show more to your ideal customers?
In any case, if your ad has up to 5000 real visitors and an optimized website, we recommend turning off the ad.
While you can decide to stick along until whenever you see results. That’s up to.
We do recommend turning off the ad and testing other product or targeting options.
If you have any questions about this topic, feel free to use our forum for prompt and free support on article topics or any other e-commerce tutorial subject. Please refrain from messaging our social media pages, as our forum provides the quickest response time. For personalized consultation, we offer one-on-one comprehensive consultation for e-commerce entrepreneurs looking to start up a US LLC. This covers various aspects, including determining if it's a good move considering your specific business profile, selecting the most favorable state for LLC registration, understanding and navigating annual returns and tax obligations, setting up a TikTok shop while staying compliant with TikTok Shop terms of service even if you reside in an unsupported country, obtaining US EIN, ITIN, and business permits specific to your business, and other related US e-commerce startup subjects. Sessions are tailored for both US and non-US residents, priced at $25 per 30 minutes. Our goal is to help you understand your US startup compliance requirements so it can be aligned with your overall business plan.