If you’ve been enjoying good performance with your TikTok ads, but suddenly notice a significant drop in metrics after one of your ads gets rejected, you’re not alone. This situation is relatively common among TikTok advertisers. In this post, we’ll explore whether this situation can be resolved, whether your ad metrics can recover, or if you need to consider creating a new ad account.
The TikTok Ads Algorithm and Ad Rejection
The changes in your ad metrics are linked to the way TikTok’s advertising algorithm operates. While we don’t have full insight into the inner workings of TikTok’s algorithm, our experience in running TikTok ads suggests that TikTok tends to retest your ads when one or more of them have been disapproved.
- Testing Phase After Rejection;
Our theory is that TikTok could be conducting these retests to ensure none of your ads violates their policies. During this period, TikTok might limit the performance of your ads. However, it’s essential to note that this is a temporary phase.
- Give Your Ads Time;
One option you have is to be patient. With time, most ads tend to bounce back to their optimal performance levels. It’s a waiting game, but usually, the situation improves within a few days.
- Consider a New Ad Account;
Alternatively, you can create a new TikTok ad account and continue running your ads. However, even with a new account, TikTok tends to place your ads in a testing phase initially. This is a standard practice.
Conclusion
While it can be frustrating to see a drop in ad performance due to the rejection of one of your ads, the best approach is often to wait it out. In most cases, your ad performance will recover after a few days. If you don’t see any improvement after waiting for a short period, you can then consider the option of opening a new ad account.
