拥有高 CPC(每次点击费用)和低 CPM(每千次展示费用)意味着虽然您作为广告商为每 1000 次展示您的广告支付的费用很低,但是每个人点击您网站的费用很高.
我们认为高于 $1 的 CPC 是高的。并且每千次展示费用较低,我们认为低于 $4 的每千次展示费用较低。
高 CPC 可能是不良创意、产品、定位选项、像素甚至广告帐户的结果。
旧的 Tiktok 广告帐户或像素已用于为完全不同的利基市场中的产品投放广告,可能会不断为您的新产品广告产生糟糕的指标。
解决方案是测试您的广告素材和定位选项,如果不起作用,请测试其他产品,如果问题再次发生,如果问题仍然存在,则创建一个新的广告帐户或 Pixel 来投放您的广告。
如果您正在尝试改进广告指标,则此解决方案适用。
重要的是要说明广告指标并不总是等同于盈利能力。
您的广告指标可能会低于推荐的指标标准,但您仍然可以盈利。在 那些实例 可能不需要关闭每次点击费用较高的广告。
通常,更好的指标意味着更高的转化机会。
如果您的高每次点击费用广告有利可图,请不要将其关闭,而是复制您的广告,让您的有利可图的广告继续运行并创建新广告以测试变量(例如创意和受众群体定位)以获得较低的每次点击费用。
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