If you are running ads on Tiktok and your product has good CPM. That’s usually a cost per thousand impressions of less than $6.
If you have a good CPC, which is usually a cost per click of $1 or less.
However, you have a bad CTR, which is usually a Click through rate of below 2.5%. In this case a 0.3% CTR, what you should do is Test different Creatives and targeting.
If an ad has spent up to $5 and has a CTR of less than 2.5% while testing, we recommend turning the ad off and allowing ads with better performance to run.
You may ask why we say less than 2.5% is bad? There is no industry standard for these things. You can be profitable with a CTR of less than 2.5% and we explain why that is possible in this Artikel
Een CTR van 2,5% is echter gemiddeld heel goed mogelijk en haalbaar. De meeste adverteerders kunnen met het juiste advertentiemateriaal en de juiste targeting een gemiddelde CTR van 2,5% behalen
Meer nog, hoe hoger het aantal mensen dat u uw winkel kunt laten bezoeken, hoe groter de kans dat mensen uw product kunnen kopen.
Also, when testing your product, you need to test for ads that have good performance because good performance generally means that you have a higher chance at conversion.
When you have a low CTR, it means less people are clicking to your site. The primary reason is often that your creative is not engaging or you’re targeting the wrong audience.
Het kan ook zijn dat het Tiktok-algoritme nog steeds probeert de juiste doelgroep voor je te vinden.
Test dus verschillende advertenties en targetingopties en schakel advertenties met een lage CTR uit.
We recommend turning off low CTR ads if the ad has spent a budget of $5 or more.
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