It depends on your strategy. 1-10 ad groups is generally okay to test variables.
You can along the way. kill under performing ads, duplicate good performing ads and test for more variables.
tiktok広告では、さまざまな広告テスト戦略があります。
In respective of which ad testing strategy you use, the common goal is to test variables, get good metrics, conversion and become profitable.
独自の広告を掲載しました テスト戦略 which involves testing with 9 ad groups.
However, this does not mean that you won’t reach your goal if you have just one ad group or 5 ad groups or 10.
So, let’s understand what these ad groups are and how they work, so you can decide for yourself what’s best for you.
What are ad groups?
広告グループは 1 つ以上の広告で構成されます。
広告グループを使用すると、広告をグループに整理し、さまざまな変数をテストできます。
For example; you have a product you want to test. You don’t know the right audience, the right creatives, optimization goals and budget.
You can organize and test this variables with ad groups.
You can have different ad groups to test different audience, you can have different ad groups to test different styles of creatives, you can have different ad groups to test different optimization goals, you can different ad groups to test different budget and even different products.
Should you have as few ad groups as possible ?
let’s assume you have just one ad group and one ad.
その広告グループには、オーディエンス ターゲティングのオプション、クリエイティブ、予算、商品などがあります。
何らかの理由で変数の組み合わせがうまく機能しない場合は、広告グループを強制終了して最初からやり直す必要がある場合があります。
This can be time consuming and even more expensive. You wait for the ad to run. That’s time. If the ads isn’t producing the desired result. You kill it and spend all over again on a new ad group.
適切な変数の組み合わせをすでに知っている場合、または幸運にも最初で唯一の広告グループのパフォーマンスが良かった場合は、それは素晴らしいことです。
But when you are just starting to test a product and you don’t know what the right combination will be.
it makes sense to test multiple ad groups.
Should you use multiple ad groups?
It’s more efficient to have multiple ad groups.
This saves you time because you have multiple ad groups competing at the same time so you can see which ad groups or ads are underperforming and turn it off.
It also saves you money because instead of spending a specific amount on each ad group and testing each one by one.
You have multiple ad groups and let Tiktok system decide which ad group to spend most budget on through either CBO or ABO optimization.
CBOとは キャンペーン予算の最適化 これにより、Tiktok に対し、最もパフォーマンスの高い広告グループにより多くの予算を費やすように指示することになります。
ABOとは 広告予算の最適化 これにより、Tiktok に対し、最もパフォーマンスの高い広告に予算をもっと費やすように指示することになります。
For example, let’s assume you want to test 5 variable combinations.
You set up 5 ad groups testing those variables with a budget of $40 each.
The ad groups compete for the budget and Titok spends more budget on the best performing ad groups (if CBO optimization is turned on).
Tiktok spends the most budget on the best performing ads (if ABO is turned on).
Testing multiple ad groups at the same time is more efficient than testing a few ad groups one by one.
広告グループはいくつ必要ですか?
It depends on the number of variables you want to test. Let’s assume you want to sell a sunset lamp and to test creatives and targeting options.
You can use ad groups to test different variables.
Why you may test as many variables as you like, you should be careful not to go overboard with it.
テストする変数が増えるほど、テストに必要な時間と必要な予算が増えます。
If your budget is too small for the number ad groups you’re testing, you may run into Tiktokの広告支出の問題.
For efficiency, 1-10 ad groups is generally okay to test variables.
You can along the way; kill under performing ads, duplicate good performing ads and test for more variables.
If you have any questions about this topic, feel free to use our forum for prompt and free support on article topics or any other e-commerce tutorial subject. Please refrain from messaging our social media pages, as our forum provides the quickest response time. For personalized consultation, we offer one-on-one comprehensive consultation for e-commerce entrepreneurs looking to start up a US LLC. This covers various aspects, including determining if it's a good move considering your specific business profile, selecting the most favorable state for LLC registration, understanding and navigating annual returns and tax obligations, setting up a TikTok shop while staying compliant with TikTok Shop terms of service even if you reside in an unsupported country, obtaining US EIN, ITIN, and business permits specific to your business, and other related US e-commerce startup subjects. Sessions are tailored for both US and non-US residents, priced at $25 per 30 minutes. Our goal is to help you understand your US startup compliance requirements so it can be aligned with your overall business plan.